This is a personal project created to practice and improve branding skills, typography, visual identity, and art direction, through the lens of a brand that fuses a modern perspective with the rich, traditional colors of Vietnamese culture. Balancing traditional aesthetics with a touch of minimalism and modernity, this work features a signature inspired by the Vietnamese stilt houses of Tây Nguyên region, the enchanting Central Highlands of Vietnam, known as the world's second-largest coffee exporter.