Story

Jack Babe
(Hoang Long, Tran)

Vietnamese Graphic Designer
Based in Hamburg

Jack Babe
(Hoang Long, Tran)

Graphic/Visual Designer













Previously, I specialized in digital and graphic design within the F&B industry after graduating with a Bachelor of Design (Digital Media) in Vietnam. But at 24, I relocated overseas to pursue a Master's degree in Fine Arts at HFBK Hamburg University in Germany. This decision was motivated by an urge to comprehend the essence of design and to find my own voice and identity within it. I decided to concentrate on the graphic design major there, where I studied typography, book design, and other artistic mediums under the direction of fundamental techniques based on a distinctively German artistic perspective.

Since graduating in the summer of 2026, I've been broadening my practice and putting more of an emphasis on visual design, editorial design, brand identity, and art direction. Reflecting on imagery, examining narrative elements from various angles, and always experimenting with new visual languages of expression are the primary focus of my work.

Services

Brand Identity
Poster Design
Typography
Editorial Design
Conceptual Design

Signage Systems
Motion Design

Clients

Onest.
4Flow
Haifisch Zürich

Godmother
Roka Fella
Octo Tapas
Capos
Bam Saigon
Aalto
Yeoubi
Barson
Hoang Dung
Brides
Devons Studio

Germany
Germany
Switzerland

Vietnam
Vietnam
Vietnam
Vietnam
Vietnam
Vietnam
Vietnam
Vietnam
Vietnam
Vietnam
Vietnam

Jack Babe

Saturday, Jul 18, 2026

Jack Babe

11:52 PM

Jack Babe

Saturday, Jul 18, 2026