

Project name
Type
Year
Hoof
Branding
2026

Project Info
Hoof is a conceptual art project embracing the beauty and significance of the horse’s hoof. Chosen as the symbol for Lunar New Year 2026, Year of the Horse, this project marks the new year with the spirit of resilience, perseverance, and determination. This project is a multidisciplinary experiment that includes logo design, custom numerical designs based on horseshoe shapes, 3D visuals in warm tones and high contrast, and linoprint work on traditional tear-off Asian calendars reminiscent of a horse fiercely galloping across the ground and leaving hoofprints.

















Credits
Design Jack.B
Print Kprint Vietnam

Project name
Type
Year
Hoof
Branding
2026

Project Info
Hoof is a conceptual art project embracing the beauty and significance of the horse’s hoof. Chosen as the symbol for Lunar New Year 2026, Year of the Horse, this project marks the new year with the spirit of resilience, perseverance, and determination. This project is a multidisciplinary experiment that includes logo design, custom numerical designs based on horseshoe shapes, 3D visuals in warm tones and high contrast, and linoprint work on traditional tear-off Asian calendars reminiscent of a horse fiercely galloping across the ground and leaving hoofprints.

















Credits
Design Jack.B
Print Kprint Vietnam

Project name
Type
Year
Hoof
Branding
2026

Project Info
Hoof is a conceptual art project embracing the beauty and significance of the horse’s hoof. Chosen as the symbol for Lunar New Year 2026, Year of the Horse, this project marks the new year with the spirit of resilience, perseverance, and determination. This project is a multidisciplinary experiment that includes logo design, custom numerical designs based on horseshoe shapes, 3D visuals in warm tones and high contrast, and linoprint work on traditional tear-off Asian calendars reminiscent of a horse fiercely galloping across the ground and leaving hoofprints.

















Credits
Design Jack.B
Print Kprint Vietnam
